Pathlight Design

  • Portfolio
  • Services
  • Prices
  • Contact Us

SEO - Search Engine Optimisation

  • SEO Explained
  • Successes
  • Services

SEO Explained

SEO - Search Engine Optimisation is the practice of optimising a website to best reach a target audience through searches made on search engines. The content, text and coding of website can have a huge influence on how high the website will rank on search engines.

 

SEO has many facets including:

Optimum Keywords

The text or "copy" of the website should contain the keywords that people are most likely to use to search for it using search engines. This requires keyword research.

Natural Wording

The text should read naturally and not be  crammed full of repeated keywords which search engines could automatically consider as anti-competitive and then deduct points from the websites ranking.

Optimum Arrangement of Keywords

As far as possible keyword positioning should be prioritised with the most important keywords in the first paragraph or two. Placing keywords in titles, headings and image captions can help.

Relevance

The information on each page should be as relevant as possible to the search terms used to find the page.

Optimum Coding

Optimum coding (programming) practices will make keywords as accessible as possible to search engines which index the text on a page. Furthermore faster websites may rank higher on search engines, especially when searches are made on mobile devices.

Analytics

Tools such as Google analytics can help clients and developers to analyse the traffic to each page on a website and details such as: what percentage of visitors go beyond the front page; the geographical areas of visitors; which platforms visitors are using and other demographics. This details can all affect how high a website will rank on search engines. The analysis can indicate where improvements need to be made in the SEO.

Services

When Pathlight Design creates a website it will use optimum coding practices to aid SEO and will also make suggestions to clients for improvements in the text provided for the website and it's layout on the website.

More advanced SEO including extensive keyword research will be available as an extra paid service. The quantity of work involved will vary a lot depending on the size of the website.

 

SEO Successes

Examples of our successful SEO work:

 

Dereham Maintenance Services.

Page 1 on Google (using a desktop browser)

The screenshot below dated 2nd Dec 2016 shows the position on Google when searching for "property maintenance".  This was achieved from scratch with the first website belonging to this business.

SEO Search Example image

Norfolk Women's Health Physio

Page 1 on Google

A Norfolk-based physio specialising in women's health ranks at no 1 when searching for "Woman's Health Norfolk".
Visit website. 

GET a quote

Web Design and Content © 2023 Pathlight Design

Privacy Policy · Cookie Policy