We design bespoke websites from scratch rather than websites looking like clones produced by template systems that reuse both layout design and visual material. We love being adventurous with graphic design so don't be afraid to share what might seem like wild or ambitious creative ideas.
From a few “add to cart” buttons to a sophisticated product catalogue, Pathlight Design is committed to meeting the requirements of small to medium sized businesses.
We give the option to lower the cost of e-commerce startup with popular WordPress e-commerce shopping catalogue platform WooCommerce which is highly flexible, expandable and can be used with multiple payment gateways.
For even simpler online purchasing or donations we can setup various Paypal buttons which will also accept card payments without the user needing a Paypal account.
Search Engine Optimisation
SEO is all about making a website as visible as possible for people using search engines. This is a very skilled and time-consuming task especially when there are many other websites with similar content than yours which will be listed under the same search keywords and phrases on Google and other search engines.
Web Hosting & Maintenance
This is about the physical hardware called servers where the data of a website is stored, programming code is run and data is delivered to website browsers, email programs and apps. Pathlight Design provides top-grade web hosting providing:
- Leading edge server tech that works in tandem with dedicated caching software to provide the best speeds.
- Competitive prices.
- Environmentally friendly servers using renewable energy etc.
- Cpanel setup for easy future migrations to new servers.
- Daily backups.
Slow web pages are off-putting!
Research by Portent has shown that people are 2 - 4 times more likely to complete a goal or make a transaction (called a "conversion") if a web page takes 1 second or less to load compared to 4 seconds (see images below.) Our hosting can potentially reduce page load speeds by several seconds bringing them it down from 2 - 5 seconds, sometimes more, to less than 1 second (based on comparing the same staging website loaded on several different web hosts and using repeated speed tests like the Pingdom Speed Test.
Additionally there are other ways to speed up page loadings such as optimising the code, reducing the size of images, caching, using a CDN and many other technicalities.
How quickly should a webpage load? 47% of customers expect a webpage to load in 2 seconds or less, according to skilled.co
Google Rankings and Page Speed
Page loading speed is also a factor that Google uses to ranking a page on it's listings. This is especially true of searches made on mobile devices.
Furthermore, if people leave your site quickly because it is being too slow this will also reduce your Google ranking.
It is very important that the technological aspects of a website ar maintained to keep it functional and secure. Pathlight Design can provide a website maintenance package which includes:
- Technology and security updates (can be needed on a daily/weekly basis).
- Frequent backups and restoration service.
- Technical support.